VIVI Naturals founder Claire Hui knows firsthand the struggle to achieve beauty from the inside out.  When she moved to the United States, she experienced so many physical and emotional challenges trying to adapt to a completely new way of life. The stress of it all showed up in a variety of ways, like acne, weight gain, and premature hair loss. It wasn’t a good look for her.

She searched far and wide for simple but effective beauty solutions for her issues, only to find products awash in harsh chemicals and additives. And then while driving along the California stretch of Route 66, it hit her: the world needs a new approach to beauty, grounded in her personal experience as a global citizen and avid traveler. That desert road trip inspired her to create a new kind of beauty brand – one that combines modern-day wellness and science with the ancient herbal remedies and natural ingredients trusted by generations of women all over the globe. 

Claire chose the name VIVI to remember that fateful California road trip, and to capture the very essence of living life to the fullest. As an avid traveler and first-generation immigrant, she is committed to making women of all cultures and backgrounds look and feel beautiful from the inside out, which includes giving back to the communities that have inspired her business.  

We are committed to creating clean beauty that also protects Mother Earth. Our goal is to promote sustainability throughout our supply chain from farm, ingredient sourcing to packaging. 

In an effort to honor our planet and eliminate excess waste, all VIVI Naturals products are created using clean, feel good ingredients and packaged using recycled glass, paper, and materials that meet the highest environmental standards.