VIVI Naturals was born from a vision – to create a beauty brand that goes beyond the ordinary, uniting wellness and wanderlust. Inspired by herbal remedies, holistic traditions and beauty secrets from cultures around the world, our products are rooted in nature and backed by modern science.

“Beyond” means more than using ethical practices and sustainable ingredients. “Beyond” means creating products that promote inner/outer beauty and embolden a confidence that knows no bounds.

About Us

Meet Our Founder

VIVI Naturals founder Claire Hui knows firsthand the struggle to achieve beauty from the inside out.  When she moved to the United States, she experienced so many physical and emotional challenges trying to adapt to a completely new way of life. The stress of it all showed up in a variety of ways, like acne, weight gain, and premature hair loss. It wasn’t a good look for her.

She searched far and wide for simple but effective beauty solutions for her issues, only to find products awash in harsh chemicals and additives. And then while driving along the California stretch of Route 66, it hit her: the world needs a new approach to beauty, grounded in her personal experience as a global citizen and avid traveler. That desert road trip inspired her to create a new kind of beauty brand – one that combines modern-day wellness and science with the ancient herbal remedies and natural ingredients trusted by generations of women all over the globe. 

Claire chose the name VIVI to remember that fateful California road trip, and to capture the very essence of living life to the fullest. As an avid traveler and first-generation immigrant, she is committed to making women of all cultures and backgrounds look and feel beautiful from the inside out, which includes giving back to the communities that have inspired her business.  

"I believe that true beauty comes from within when one embraces the confidence and courage to boldly pursue wanderlust and adventure. My mission for VIVI Naturals is to create products that reach beyond the ordinary, that make you look good, feel good and do good."

Investing in Our Community

During Claire’s travels, she witnessed firsthand of the hardships in our most beautiful yet impoverished countries, and the struggles of daily life within the communities that inhabit them.

As a socially conscious brand, VIVI Naturals aims to empower and unite us all by giving a percentage of our proceeds back to our communities both near and far, allowing for women and children to have access to education, healthcare and basic human necessities.


Doing our Part to Help the Planet

We are committed to creating clean beauty that also protects Mother Earth. Our goal is to promote sustainability throughout our supply chain from farm, ingredient sourcing to packaging. 

In an effort to honor our planet and eliminate excess waste, all VIVI Naturals products are created using clean, feel good ingredients and packaged using recycled glass, paper, and materials that meet the highest environmental standards.

Clean and Responsible Products

VIVI Naturals products contain clean, feel-good ingredients, proprietary technologies and clinically proven formulations backed by nature and by science.

Vegan + Cruelty Free

GMO + Gluten Free

Sulfate Free

Paraben Free

Silicon Free

Phthalate Free

Vivi Journal